Remove CMO Remove Customer Journey Remove Market Segmentation Remove Marketing Plan
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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results. An understanding of customer habits and trends. Marketing and technology go hand-in-hand. Net present value.

CMO 128
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Why CMOs must cross the technical divide

Martech

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 100