Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Our final word: adopt predictive modeling to personalize customer interactions with all your channels. . Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Make mobile marketing a priority.

Transform 174

Transform CRM Marketing Automation Platform B2C 174

Adobe Experience Cloud Blog

JANUARY 5, 2018

Now…prepare for me to use the word “market” in its various forms a LOT in this next sentence. The Marketing team at Marketo asked marketers in the Marketing Nation a series of questions regarding their marketing plans for 2018. Question #1: In 2018, I expect my Marketing budget to…. Very well— 4%.

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Thought Leadership CRM CMO Customer Journey 134

Adobe Experience Cloud Blog

MAY 10, 2016

After the (awesome) performance, he sat down with Marketo CMO Sanjay Dholakia for an insightful interview that covered everything from how to connect with audiences to reinventing yourself to work life balance. Michael Brenner, CEO of Marketing Insider Group, delivered a powerful presentation on the value of content marketing.

Transform 91

Transform Energy Thought Leadership Marketing 91

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Marketing Strategy Content Marketing Whitepaper Marketing 144