Retail media networks evolve with new in-store measurement standards and omnichannel strategies
Martech
SEPTEMBER 19, 2024
Left to right: David Cohen, CEO IAB, Kaisy O’Reilly, SVP, CMO, Stuart Weitzman and Jacquelyn Baker, Global CEO Omnicom Commerce Group discuss RMNs at IAB’s Connected Commerce Summit: Retail Reimagined in New York. These in-store experiences, however, aren’t just offline refuges — they’re part of an omnichannel journey.
117 
Let's personalize your content