Martech

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load.

Digital Marketing 140

Digital Marketing Advertising Advertisers Shopper Market 140

Martech

JULY 13, 2021

She recently restructured her organization to reflect a more formal omnichannel approach and to ensure a consistent brand experience across pre-purchase, digital engagement and shopper marketing, and post-purchase behavior. Marketing-sourced revenue and pipeline velocity,” said Chris Walker, CEO, Refine Labs.

Shopper Market 120

Shopper Market Millennials Shoppers Shipping 120

Search Engine Land

OCTOBER 28, 2022

Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. Forced to keep up with platforms and upgrades, marketers experience pressure to hire more people to diversify the learning load.

Digital Marketing 105

Digital Marketing Advertising Advertisers Shopper Market 105

Martech

AUGUST 19, 2021

In their release , Salesforce President and CMO Sarah Franklin draws comparisons with other content and product brands, including Disney, Netflix and Peloton. With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Read more here.

Shopper Market 115

Shopper Market Retail Shoppers CMO 115

Econsultancy

MAY 11, 2022

“Whether that’s our shopper marketing team; our sales team; our ecommerce leads – they’re the ones who should really be telling us what to do, and we can then churn out the insights or models to make that happen.

Analytics 76

Analytics Key Performance Indicator Transform Shopper Market 76