Remove CMO Remove Digital Marketing Remove Market Segmentation Remove Whitepaper
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Crossing the line on creepy: Tuesday’s Daily Brief

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and are you being creepy? I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. That’s all.

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101 Landing Page Optimization Tips

Unbounce

And when your CMO or CEO has a “big idea” Weʼve all been there. Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation.