Adobe Experience Cloud Blog

JULY 17, 2019

You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. What channels the account has engaged with in the past (phone, direct mail, email, etc.). The first is simple: Particular channels don’t matter. Sound backward?

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Adobe Experience Cloud Blog

JULY 17, 2019

You need to reach your prospects and customers wherever they are, regardless of channel—using direct mail, email, social, and more. What channels the account has engaged with in the past (phone, direct mail, email, etc.). The first is simple: Particular channels don’t matter. Sound backward?

Marketing Strategy 51

Marketing Strategy Direct Mail Thought Leadership CMO 51

Content Marketing Institute

JULY 24, 2018

” Andy Crestodina , co-founder, CMO, Orbit Media. 100,000: Split between new content tests and paid content promotion like targeted sponsored updates on LinkedIn. Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), I’d fly in top speakers to present on top topics.

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. There’s a key philosophical difference between a CMO and a VP of Marketing : the former is a business leader, the latter runs a marketing department.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Exposure Ninja

JULY 5, 2023

A content marketing strategy is simply a comprehensive plan outlining how your business will create, distribute, and promote content to attract, engage, and retain your target audience. Promote your webinar: Promote your webinar through multiple channels, such as email marketing, social media, and paid advertising to maximise your reach.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52