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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Since TikTok is relatively new to the ecommerce game, customers often do more research on Google and may turn to where they feel safe making purchases, such as Amazon or a brand’s direct site. Business email address Subscribe Processing.

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