CMO Email Marketing Global Marketing Millennials 
Adobe Experience Cloud Blog
APRIL 14, 2016
In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. This cross-channel approach is known by some as opti-channel marketing, in which you use the optimum channel your buyer prefers.
Marketing Insider Group
FEBRUARY 5, 2024
Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. Polaris) Hubspot leads the marketing automation software market with a 37.5%
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