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2 Ways to Take Back the Power in Your Business: Part 1

Digital Marketer

With our heads down, the focus is on the key performance indicators (KPIs) of the necessary activations to achieve the bottom-line goal rather than the focus being on the goal itself. EXAMPLE : The Knowing Agency serves as fractional CMO for a waterproofing company. But it does keep your bottom line as the chief focus.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

Barilla’s data team uses a proof of concept cycle to determine which solution is worth putting its collective energies into. ” Lastly, having an established KPI (key performance indicator) framework is crucial for measuring what you’re doing and getting feedback from people along the way.