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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

David Shapiro, CMO of Unabated, notes: “Search hasn’t been solely about Google for a few years now. Like Google, TikTok’s algorithm is designed to give people what they want and clearly, people want to know how to use turmeric soaps and products for all things skin health. They’ve become more like search engines themselves.

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