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Program the ad buys to follow the onlinebuyer around the web, wherever they go. Wouldn’t it be easier to just talk to the onlinebuyer? The customer wants an answer to a question,” said Amber Armstrong, CMO at LivePerson. The hard sell is easy. Just automate and repeat. Spam the e-mail lists.
Attention online shoppers: Its harder to connect with you than expected. The CMO Survey from Duke University, sponsored by Deloitte LLP and the American Marketing Association, reports that companies average only 12.2% Adobe CMO Ann Lewnes worked to drive that transformation, which was not well accepted by customers at the time.
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