Adobe Experience Cloud Blog

AUGUST 6, 2009

.  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    There is nothing that can drag a sales (or marketing) engine to a grinding halt than having to focus on too many marginal leads.    They read whitepapers. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

(For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). How does marketing automation fit in? . For more info on the marketing executive’s role in shaping a successful inbound marketing strategy download The CMO Guide to Inbound Marketing today.

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.) image source.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145