OnDemand CMO

NOVEMBER 15, 2022

Avoid writing your ebooks like whitepapers. Whitepapers tend to be boring. The post Insider Tips for Using ebooks in Your Content Marketing appeared first on OnDemand CMO. Consider what areas your customers may need information in and then think like a publisher to articulate these answers or ideas in engaging ways.

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. Jennifer Betka, CMO of StubHub, candidly explained how hard it is to get people off the couch and has launched a new campaign to encourage people to “ grab their ticket out.” One of the key topics of discussion?

Transform 91

Transform CMO Thought Leadership Whitepaper 91

Martech

AUGUST 10, 2021

I didn’t explore the vendor’s website, download a white paper, or put on a t-shirt saying “Intent!”. Scott Vaughan , CMO and growth accelerator. Simply to check the spelling (and whether it was really yet another proper name beginning with a lowercase letter), I did a quick Google search. That’s all.

Whitepaper 112

Whitepaper Transform CMO Market Segmentation 112

Martech

JUNE 29, 2022

. “The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” Dreamdata is a B2B go-to-market platform.

Customer Journey 107

Customer Journey Customer Whitepaper B2C 107

On24- CMO Confessions

AUGUST 27, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Matt Heinz, President and Founder of Heinz Marketing. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Marketing Marketers Whitepaper 52

Rock Content

APRIL 2, 2020

In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. Let’s dive into the top three trends that we found in the CMO Council report, along with some tips to keep in mind when considering the challenges. Marketers Aren’t Sure If Content is Engaging Their Audience.

Content Marketing 52

Content Marketing Whitepaper CMO Transform 52

Adobe Experience Cloud Blog

OCTOBER 12, 2015

On Oct 20 th we will release a white paper that addresses the essential question we are all asking: “How do I create the marketing organization of the digital age?”. The white paper will address this and answer, “How do marketing leaders at all levels work to solve this issue?” ” Vertical vertigo.

Whitepaper 134

Whitepaper Thought Leadership Direct Mail CMO 134

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. The post 5 tips for Developing an Effective Marketing Strategy appeared first on OnDemand CMO. Beyond that, the answer to this question is going to inform the answers to all your other questions. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers. Many factors influence intent.

B2C 127

B2C Whitepaper CRM Marketing Automation Platform 127

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. You can stretch its value even further by turning it into a how-to video, an in-depth white paper, or even a webinar. CMO, tear down that wall. Next, jot down what that investment has produced, such as: Sales. Newsletter subscriptions. Engagement. I paraphrase.

Whitepaper 107

Whitepaper Thought Leadership CMO Content Marketing 107

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. The modern-day CMO doesn’t have a generic, one-size-fits-all background. There are many similarities between the vice president of marketing and CMO roles.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 116

Whitepaper CMO Marketing Marketers 116

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. Create and atomize a white paper.

Whitepaper 102

Whitepaper Content Marketing Direct Mail User-Generated 102

Adobe Experience Cloud Blog

JULY 7, 2014

For example, if you have to show ROI from a whitepaper to a CMO, you should probably focus on the number of opportunities, pipeline, and revenue – rather than metrics like shares or views. Your marketing team, on the other hand, might be very interested in the metrics your CMO disregards.

Content Marketing 134

Content Marketing CMO Thought Leadership Whitepaper 134

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. So, what would happen if you focused on helping them do just that? I’ve learned you can’t answer “how can I help” unless you know precisely what your customers want.

Whitepaper 70

Whitepaper CMO Marketing Marketers 70

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. Consider these studies: Over half of CMOs say that their top challenge is quantifying and measuring the value of marketing programs and investments.

Whitepaper 79

Whitepaper Transform CMO Analytics 79

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. If I played the same word association game with Viveka von Rosen and Bernie Borges, they would answer, “conversation.”.

Branding 101

Branding Whitepaper Thought Leadership User-Generated 101

Content Marketing Institute

AUGUST 10, 2018

During a global team meeting (which brings together representatives from the Americas, EMEA, and APAC marketing teams) in 2016, JLL Americas CMO Jill Kouri saw work that a team in India had created. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Real Estate 60

Real Estate Content Marketing Whitepaper Transform 60

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Organizations are putting more and more resources into inbound marketing, so I wasn’t shocked to see the chart below from The CMO Club that shows that these skills are the most coveted by marketing execs. Your content expertise goes far beyond white papers and blogs, and includes the ability to manage video and webinar programs.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. Examples of common actions are purchasing a product, subscribing to a newsletter, calling you on the phone, downloading an ebook or whitepaper, watching a demo, or requesting information. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

JANUARY 24, 2013

. @ Mvolpe – Mike Volpe – CMO @ Hubspot – marketing, startups, entrepreneurship, SaaS, B2B, lead generation, blog, social media, SEO, analytics, VC, golf, Patriots, Red Sox. Write case studies, eBooks, white papers, etc. Boston, MA – [link]. Palo Alto, CA – [link].

PR 111

PR Whitepaper CMO Marketing 111

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Adobe Experience Cloud Blog

JANUARY 23, 2017

They could be the CEO or CMO—but they could just as easily be an intern or a student. downloading your whitepaper) before engaging with them. However, that visitor is still considered “anonymous” on a personal level. You don’t know who they are or where they fit within their given company or industry.

Thought Leadership 122

Thought Leadership Whitepaper Marketing Automation Platform CMO 122

Econsultancy

APRIL 28, 2022

Robinson recalled an example of this in practice that he’d seen “in the wild”: a CMO that he had emailed had set an Out of Office message to say that he was working on the Mini MBA programme from Marketing Week. The post HR and marketing leaders reflect on creating a culture of learning appeared first on Econsultancy.

eCommerce 83

eCommerce Energy Transform Marketing 83

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? .  You specialize in reaching CXOs and VPs. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. And I know I’ve spoken at great length with Garrett, our Lead Content Specialist here at Unbounce, and he just polished a 6,000 word white paper on CRO, and used Chat GPT throughout the process. You can also read the transcript right below.

User-Generated 96

User-Generated Whitepaper Product B2C 96

Marketing Insider Group

AUGUST 12, 2010

When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. In fact in the long run it costs a lot more.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Adobe Experience Cloud Blog

JULY 10, 2019

For instance, while you’d initially want to engage with a company’s CMO throughout a campaign, you might want to engage with the IT director at the same time or hold your messages to them until later in the buyer’s journey for that specific account.

Marketing Strategy 115

Marketing Strategy Whitepaper Transform Thought Leadership 115

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” I absolutely do see that.”. But what about the MOPs professionals themselves? Three or four hands were hesitantly raised.

CMO 98

CMO Whitepaper Shoppers Marketing Automation Platform 98

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. To put it simply, the marketing strategy is no longer only the responsibility of the chief marketer or CMO.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). For more info on the marketing executive’s role in shaping a successful inbound marketing strategy download The CMO Guide to Inbound Marketing today. We call this the Inbound Marketing Multiplier.

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. One 18-page white paper placed on your company website can only be so effective. The same effect goes for thought leadership content.

Thought Leadership 78

Thought Leadership Whitepaper CMO Content Marketing 78

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99