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The importance of Stakeholders and Practice Leads in agile marketing

Martech

MAY 16, 2023

Agile means everyone — from the junior copywriter to the CMO — must change the way they work. Some companies may already be very agile in their culture, so not as much transformation is needed. This article takes a deeper dive into those roles and how they can help to navigate agile marketing.

Transform

Transform Copywriting CMO Marketing

Why marketers should embrace product analytics

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”

Analytics

Analytics Product CMO Marketing

Marketing Pro Pulse

The importance of Stakeholders and Practice Leads in agile marketing

Why marketers should embrace product analytics

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