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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

It helps if this person truly understands your target customers. With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content.

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

What key performance indicators (KPIs) would you use? Customer Lifetime Value. A customer’s value to your organization is only as good as the time they spend as your customer. Is your content marketing effective? The number of customers you acquire via organic search. Sales Revenue.