Remove Conversational Marketing Remove Customer Journey Remove Marketing Automation Platform Remove Personalized Marketing
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The 2024 guide to generative AI in marketing

Use Insider

Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. How can you use generative AI in marketing automation platforms? The results have absolutely stunned us!” — Ahmet Oğulcan, Business Development Manager, read the success story.

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Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Adobe Experience Cloud Blog

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. For personalization to be truly effective, it has to take the entire omni-channel customer journey into account.