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22 Best Text Messaging Apps for Business SMS Marketing in 2022

Customers.ai

This leads us to one of the biggest trends— text message marketing. In 2022, conversational marketing is paving the way for SMS communication to be a front-runner. Not only is this new technology, but marketers can increase their sales and conversions up to 7x by using SMS marketing.

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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

This means getting close to the patterns of the customer journey , rather than following each customer’s journey – Digital Marketing Institute. The automatic next question becomes – How do we build progressive customer profiles that drive growth? When are customers leaving?