Remove Conversational Marketing Remove Digital Marketing Remove Marketing Automation Platform
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A look at martech investment and innovation

Martech

To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on. This is also an ungated report. . Processing.Please wait.

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Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Adobe Experience Cloud Blog

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. This sharp rise in call volume makes sense when you think about how many people engage on mobile devices today.