Use Insider

FEBRUARY 29, 2024

How can you use generative AI in marketing automation platforms? You can use these insights to target specific audience segments with personalized marketing campaigns and offers, maximizing relevance and driving higher conversion rates.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Martech

AUGUST 2, 2022

We’re routinely asked what products typically sit alongside the larger platforms. To that end we’ve started to catalog the top products that surround major platforms. Our first Stackmate Report was released last month and covers marketing automation platforms. Get the daily newsletter digital marketers rely on.

Product Life Cycle 111

Product Life Cycle CRM Marketing Automation Platform Customer Journey 111

Adobe Experience Cloud Blog

JANUARY 20, 2017

According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. The beauty of ABM is that it inherently eliminates what sales may deem as “noise” from marketing’s broad-reaching lead generation initiatives.

Thought Leadership 116

Thought Leadership Customer Acquisition Marketing Marketers 116

Adobe Experience Cloud Blog

JANUARY 22, 2016

While digital marketers are certainly able to gather data on mobile engagement, many have little insight into what conversations are going on over the phone, and as a result, their personalization is suffering. The trick is to give your sales rep access to real-time information on the caller and their engagement history. The best part?

Thought Leadership 91

Thought Leadership Marketing Automation Platform Education Customer Journey 91

CXL

MAY 27, 2022

Where downloadable content can only tell you when the content is downloaded, webinar platforms like Demio provide useful engagement metrics such as: Number of webinar attendees (as a quantity and as a percentage of signups); Percentage of webinar watched (with drop off points for each attendee); Engagement with polls, handouts, and Q&As.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Use Insider

APRIL 17, 2023

By tracking the touchpoints and interactions that lead to a conversion, marketers can better understand the role that personalization plays in driving conversions and adjust their marketing strategy in real time. Attribution modeling can help to determine the specific impact of personalization on the customer journey.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52