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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Use direct marketing to continue the conversation.

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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?