Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

In fact, d irect mail is coming back into vogue , with 70% of Americans saying that snail mail is more personal than the internet, according to the Direct Marketing Association. Personalized direct mail is concrete and unexpected, and it can also be more credible and tap into your buyers’ emotions.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

DirectMail2.0

FEBRUARY 26, 2024

our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 113

Direct Marketing Transform Direct Mail Telemarketing 113

DirectMail2.0

APRIL 18, 2024

This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing. Brad Kugler, CEO/Co-Founder of DirectMail2.0,

Traditional Marketing 52

Traditional Marketing Marketing Marketers Digital Marketing 52

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Use direct marketing to continue the conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JUNE 27, 2016

Just like sharks, marketers employing an account-based marketing approach use different signals to identify their targets and directly market to them. In ABM, since the focus is on a specific set of accounts, marketing efforts are outbound and personalized, tailoring specific content to those targets.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Duct Tape Marketing

OCTOBER 27, 2017

Get more responses to direct mail. Texting can even give that old classic, direct marketing, a new spin. An auto acknowledgment message with a consolation coupon code could be redeemed instantly by those who answered incorrectly. An accessories supplier sent an Ipad cover as a gift to potential big-ticket dormant leads.

Direct Mail 51

Direct Mail CRM Advertising Advertisers 51

Martech

OCTOBER 27, 2023

Dig deeper: Gartner : Give up on the complete view of the customer Brutal truth 3: Composable CDP is not a new paradigm Composable CDP proponents might lead you to believe this is an exciting new approach to managing customer data and your marketing programs. However, this is just another example where “what’s old is new again.”

Telemarketing 115

Telemarketing Direct Mail Analytics Management 115

Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Find out what your customers really need from you. Aim to help them!

Email Marketing 96

Email Marketing Direct Mail Marketing Marketers 96

Adobe Experience Cloud Blog

JULY 15, 2009

from our direct mail campaigns. Because B2B markets tend to be of such limited size with relatively high revenue per account, the payback from nurturing leads over time is enormous. Do direct marketing, go to trade shows, make cold calls, and you wind up with leads. It's what you do with them that counts.

Thought Leadership 54

Thought Leadership B2C Direct Mail Marketing 54

Duct Tape Marketing

NOVEMBER 17, 2022

Debbie Howard (05:53): Yeah, it's definitely a hybrid approach, and certainly direct mail is still in the mix and is very effective. Our audience still gets the newspaper and still goes out and gets that mail and responds to it. And I think that we're gonna maybe see a resurgence of direct mail because of that.

Direct Mail 75

Direct Mail Copywriting Place Law 75

Duct Tape Marketing

OCTOBER 30, 2019

And we’re both marketers so we know that … I used to hear all the time at where I started out in direct mail and direct marketing that if you get a 1% response rate, you’re doing really well. Stu Heinecke: Dan reports that he gets 100% percent response rate to this campaign. That’s amazing.

Marketing 32

Marketing Marketers Direct Mail CMO 32

Martech

MARCH 23, 2022

For example, when you send someone a piece of direct mail, there should be a unique, tagged URL and a custom phone number tied to that piece which allows you to measure its performance. This is another area where underinvestment causes problems; offline direct marketing is measurable but has higher costs.

Transform 110

Transform Analytics Direct Mail Marketing 110

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98

Promotion Marketing Marketers Advertising 98

Duct Tape Marketing

MAY 9, 2017

And so I think just because Google is devouring more of these click-throughs it doesn’t mean you’re not going to get visitors from these other channels and especially from your own direct marketing whether that’s direct mail or email or those kinds of things.

SEO 31

SEO Analytics Retail Direct Mail 31