Demand Generation vs. Lead Generation: Integrating To Drive Growth
CXL
MAY 27, 2022
This webinar caters directly to bottom-of-funnel prospects, and because it’s hosted by two of Intercom’s sales engineers, it provides a context for their reps to follow up with leads post-webinar and open up the sales conversation. Use direct marketing to continue the conversation. Reduce friction in free trial signups.
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