Demand Generation vs. Lead Generation: Integrating To Drive Growth
CXL
MAY 27, 2022
Where downloadable content can only tell you when the content is downloaded, webinar platforms like Demio provide useful engagement metrics such as: Number of webinar attendees (as a quantity and as a percentage of signups); Percentage of webinar watched (with drop off points for each attendee); Engagement with polls, handouts, and Q&As.
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