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Direct Marketing: What it is and 5 direct message marketing examples

Sprout Social

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

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Top 12 Digital Marketing Trends in 2023 You Should Know

Digital Marketer

Doing so, they help customers pass through the sales funnel in a personalized and immersive way, which ultimately helps drive more conversions. This is why these two have become essential tools of conversational marketing in the modern digital marketing world. Emails are highly targeted and personalized messages.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

This allows both organizations to benefit from reaching the existing audience of the other while ensuring the content of the conversation is highly suitable for and valuable to the listener. Guest posts are an easy place to go wrong, especially when treated exclusively as an exercise in building backlinks.