CXL
MAY 27, 2022
With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.
Duct Tape Marketing
AUGUST 28, 2015
When customers come to a FAQ page, they’re looking for specific answers like, how to cancel a membership, exact shipping prices, or fees associated with your product. Let’s walk through some ideas for how you can better leverage and quickly optimize your FAQ page. Create Enticing Answers. Mix your answers with a catchy CTA.
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Marketing Insider Group
FEBRUARY 5, 2024
DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.
Marketing Insider Group
MARCH 28, 2024
Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. There is a range of conversational commerce tools to consider.
Marketing Insider Group
SEPTEMBER 14, 2020
HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. About 65% of shoppers admit to looking up price comparisons on their mobile phones while in a brick and mortar store. Optinmonster). Optinmonster). Overthink Group). Optinmonster).
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