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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot Marketing

Conversational Marketing | HubSpot. With their immersive, 360 degree video of Glen Coe, BBC Scotland can grip viewers because they’re able to experience the landscape from an intimate point of view at every possible angle, making them feel like they’re actually there.

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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Conversational Marketing.

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Why You Must Optimize for Conversions Before Awareness

Duct Tape Marketing

A common awareness marketing tactic would be creating blog content and publishing it using Twitter. Conversion marketing is all about encouraging people to perform actions on your website. Split testing your product page, building an email opt-in form and writing persuasive sales copy are all conversion marketing tactics.

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The Secret Sauce for Optimizing Your FAQ Page

Duct Tape Marketing

As a marketing manager at HourlyNerd , Todd Stewart leads the charge in promoting, facilitating, and curating business content for the leading on-demand business consulting platform.

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Building Relationships with your Leads

Duct Tape Marketing

Did they sign up through your latest Facebook ad, download your eBook, or were they referred by an existing customer? You can tailor your emails based on the specific marketing approach each customer responded to. Segment your email list. If you’re tracking analytics , you already know where you leads are coming from.

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Building Relationships with your Leads

Duct Tape Marketing

Did they sign up through your latest Facebook ad, download your eBook, or were they referred by an existing customer? You can tailor your emails based on the specific marketing approach each customer responded to. Segment your email list. If you’re tracking analytics , you already know where you leads are coming from.