Remove Conversational Marketing Remove Health Remove Performance Marketing
article thumbnail

How STCHealth uses intelligent chat to help people access their immunization records

Martech

This is how we discovered conversational marketing platform Botco.ai,” explained Michelle Bonjour, STCHealth’s Director of Consumer Engagement. Its clients include business and government entities including state health departments who use its technology to provide vaccine and immunization data to consumers.

Health 115
article thumbnail

How to measure the impact of brand marketing

Martech

Quantifying impact across the funnel: The goal is to validate the direct impact of brand investments and understand their influence on other marketing channels. For example, a successful brand campaign might increase brand awareness and improve the efficiency of performance marketing tactics like brand search or social retargeting.

Branding 127