Remove Copywriting Remove eBook Remove Product Marketing Remove Whitepaper
article thumbnail

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

article thumbnail

Content Marketing-driven Lead Generation Ideas

Scoop.it!

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. If you are selling products online, you should consider creating content for navigational intent. Write more blogs.

article thumbnail

101 Landing Page Optimization Tips

Unbounce

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. on the next screen or say “thanks for registering” without a link to the product you are offering.