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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

HANDPICKED RELATED CONTENT: 8 Copywriting Techniques to Boost Email Conversions. By combining data from your brand’s business systems, email marketing automation can be used to keep customers informed and happy, turning them from potential detractors to active promoters. In B2C, as with Stikwood, it drives sales.

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DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What

DirectMail2.0

The WMW database currently tracks geographic distribution of each mail piece, assigns a performance score on a scale of 1-100 based on a proprietary algorithm that predicts success, and categorizes mailers into 20 industry categories that are among the most prolific mailers, such as finance, telecommunications, real estate and more.