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Foundations of Email Copywriting: 3 Lessons for Email Marketers

Litmus

Email copywriting is a bit of nuanced art—and a science, too! That’s why we (along with our email friends at AWeber ) created Foundations of Email Copywriting —a collection of three, quick-to-digest lessons, covering the basics that every email marketer should know. Knowing your audience is crucial for email copywriting.

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This week’s new AI/ChatGPT-powered martech products

Martech

SE Ranking’s AI Writer generates various types of written content “in accordance with the highest SEO copywriting standards.” Big Purple Dot’s BPD AI Assistant lets people use natural language to query the firm’s mortgage- and real-estate-focused CRM. The other provides content optimization recommendations to assist writers.

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DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What

DirectMail2.0

The WMW database currently tracks geographic distribution of each mail piece, assigns a performance score on a scale of 1-100 based on a proprietary algorithm that predicts success, and categorizes mailers into 20 industry categories that are among the most prolific mailers, such as finance, telecommunications, real estate and more.

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When to show off that you’re a new brand

Ariyh

If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that you are an established brand (e.g. . “Established in 2022, we are new and here to disrupt the market”). started in 1998). vacuum cleaner robot).

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LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

That’s why I put all of the LinkedIn SEO best practices to the test and applied my own expertise around conversion copywriting, sales funnels, and conversion optimization. Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization.

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7 Digital Marketing Services Every Business Needs

Marketing Insider Group

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! By consistently sharing the right content, you can drive more traffic to your website, ultimately leading to an increase in engagement and conversions.

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Homepage Best Practices: 20 Things to Add to Your Homepage Design (and 5 things to remove)

Orbit Media Studios

Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. The homepage is critical SEO real estate. This is the key to conversion copywriting. But with this information, copywriting flows naturally. The website feels intuitive.