Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow
Search Engine Land
JANUARY 6, 2023
Google was not affected by this update, as it relies on customer intent, revealed by a user’s search terms. Marketers want more options, and TikTok is it. In early 2022, he noticed that the cost of bringing in new customers through advertising on Meta’s platforms was twice as high as it was before Apple’s privacy changes.
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