Demand Generation vs. Lead Generation: Integrating To Drive Growth
CXL
MAY 27, 2022
It includes brand awareness tactics like press releases and influencer marketing , as well as more product-specific efforts, such as case studies and middle- or bottom-of-funnel walkthrough videos. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Take sales CRM Pipedrive.
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