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Demand Generation vs. Lead Generation: Integrating To Drive Growth

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Take sales CRM Pipedrive.

Thought Leadership 89
Thought Leadership Whitepaper eBook User-Generated 89
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Marketing Tactics to Promote Your Business

DIY Marketers

JANUARY 17, 2022

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started!

Promotion 98
Promotion Marketing Marketers Advertising 98
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