CXL

JUNE 2, 2022

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

DIY Marketers

JANUARY 17, 2022

According to a survey by Marketo, online leads generated from webinars were three times more likely to convert into sales than those generated through traditional methods like trade shows and direct mail (36% vs 13%). One of the most obvious benefits is that you can target a large audience with laser precision. Run Contests.

Promotion 98

Promotion Marketing Marketers Advertising 98

Exposure Ninja

JULY 5, 2023

Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52