Remove CRM Remove Direct Mail Remove Education Remove Telemarketing
article thumbnail

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. Financial services firms must provide quality content that educates potential clients on their products and how they solve problems. In contrast, old firms are still sending generically targeted direct mail.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Customer Relationship Management Software (CRM) Customer relationship management software (CRM) is the software you use to manage and store customer details.

PR 52