CRM Management Market Segmentation Performance Marketing 
CXL
MAY 27, 2022
In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.
Martech
MARCH 1, 2023
Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. Many companies struggle to manage the complexity of the customer journey effectively.
DIY Marketers
OCTOBER 20, 2022
A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks.
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