CRM Management Marketing Automation Platform Succession Management 
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Lead management.
Martech
JULY 25, 2022
Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Primary user = marketing with sales access. Customer Relationship Management (CRM) platforms.
Expert insights. Personalized for you.
134 
Let's personalize your content