How to Assess the Relevancy of 3rd Party Intent Data
Adobe Experience Cloud Blog
JUNE 9, 2017
According to SiriusDecisions’ recent blog post , ”third-party intent data can help determine which demand units not only are in ‘shopping’ mode, but also have experienced an identifiable event that means they could be in-market. This data then helps organizations determine where to aim their outbound marketing efforts.”.
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