CRM Marketing Automation Platform Product Succession Management 
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Product overview. That includes: Multi-attribute lead scoring across sales and marketing touches.
Martech
JULY 25, 2022
Developed well over a decade ago, marketing automation platforms (MAPs) have been the system to help marketers generate leads to support sales. CRM has been the default system to manage customers and customer data, primarily with the lens of an internal sales process and management.
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