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6 martech contract gotchas to be aware of

Martech

When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Your account executive or customer success manager may say it will and even spell that out in an email. . You had better check.

Price 109
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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Also look at call history within your CRM tool.

Customer 134
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8 Steps to Launching an Online Learning Academy Your Customers Will Love

Hubspot Marketing

Many companies are doing this by launching customer education programs and online learning academies that give their customers access to resources, blog posts, webinars, knowledge centers, and certification courses that help them learn about their product, troubleshoot problems, and ultimately realize product value. Building Your Team.

Customer 107
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How to Drive Customer Success With Interactive Content

Digital Marketer

What if I say your company’s success relies on someone else’s success? Growing your business is possible if your products or services are good enough and help users reach their goals. Customer success is meeting customers’ requirements when using your products or services. Yes… you read it right!

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CMO Confessions Ep. 41: Pierre Custeau of MRP

On24- CMO Confessions

Today’s CMO Confessions features Pierre Custeau, Senior Vice President of Product at MRP. It’s Pierre Custeau, Senior Vice President of Product at MRP Prelytix. Pierre has spent his entire career building products, and a lot of his career has been spent building products for marketers. Pierre, thanks for coming on.

CMO 52
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How to Choose a Web Designer: 20 Questions to Ask Before Hiring a Web Design Company

Orbit Media Studios

This means two important things: no hidden costs and a more portable end product. Or just reach out to your Client Success Manager.” Look for web development teams with specialized roles and job titles, such as “Support Manager” “Support Developer” and “Client Success Manager.” It’s an important decision.

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The Marketing Executive's Playbook: How Marketers Can Work & Level-Up Like 500+ Leaders in 2023 [New Data]

Hubspot Marketing

The top two goals marketing leaders have for 2023 center around developing a deeper connection with their customers - specifically, getting to know them better and improving customers’ understanding of their products/services. After all, you need to know who they are to pinpoint how your product or service can help them.