Pega: AI will power the autonomous enterprise
Martech
JUNE 15, 2023
Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Using the capabilities (20 so far) shipped with Pega Infinity ’23, user prompts can generate much more than text responses. What do they mean for marketers. “It doesn’t really feel like ChatGPT,” he said.
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