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Pega: AI will power the autonomous enterprise

Martech

Pegasystems, as it was then known, added customer decisioning, CRM and CX capabilities in the 2010s. Using the capabilities (20 so far) shipped with Pega Infinity ’23, user prompts can generate much more than text responses. What do they mean for marketers. “It doesn’t really feel like ChatGPT,” he said.

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12 Best Pricing Page Examples To Inspire Your Own Design

Hubspot Marketing

HubSpot The HubSpot CRM platform is comprised of five products: Marketing Hub, Sales Hub, Service Hub, Content Hub, and Operations Hub. But what we really love on this page is their well-worded refund policy: "After you buy your mattress online, we’ll ship it for free. We’ve curated the best ones below.

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From pixels to profits: How to sell digital products online

Unbounce

When you look at it from the ecommerce angle, there’s another fundamental difference between these two types of products. Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap.

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Salesforce: AI is the new UI

Martech

Capabilities for marketers We asked Jay Wilder, VP of product marketing for Marketing Cloud, to dive deeper into some of the coming capabilities. “One area within marketing that marketers like myself would really lean into would be around segmentation — being able to work with data more easily,” he said.

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Strategies For Successful Product Launches

Duct Tape Marketing

Strategies For Successful Product Launches written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mary Sheehan In this episode of the Duct Tape Marketing Podcast , I interview Mary Sheehan. Key Takeaway: Timing is crucial in product launches, especially in companies with diverse teams.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.

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SaaS marketing strategies: The ultimate guide to market your SaaS product

Unbounce

If your customer service isn’t tops, this will affect how users view your product. Marketing SaaS means being able to clearly explain what your product does and how it will improve your customers’ lives (whether at home or at work). Return on investment (ROI): Calculate the return on marketing investment for specific campaigns.