Customer Acquisition Customer Journey Performance Marketing Traditional Marketing 
Bannerflow
APRIL 6, 2023
In fact, data-driven organisations are 23 times more likely to acquire customers, 6 times as likely to retain customers, and 19 times as likely to be profitable Businesses who employ data-driven marketing can track the entire customer journey in real time without the consumer even noticing.
CXL
MAY 27, 2022
Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.
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