Customer Acquisition Customer Journey Price Succession Management 
CXL
JULY 21, 2022
Metrics such as daily active users (DAU), customer lifetime value ( LTV ), and Jira ’s “active paid users” are all good examples of north star metrics that reflect customer value. Revenue is the price your customer pays. They focus on two metrics: Customer lifetime value (LTV). Customer acquisition cost (CAC).
Martech
FEBRUARY 22, 2022
This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Sales being transparent about pricing. Always-available live customer support with a short waiting time. Use analytics to improve the customer journey.
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