Customer Acquisition Customer Journey Product Marketing Transform 
Martech
MARCH 15, 2022
For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), In marketing terms, your “antithesis” is your customer’s pain point.
Duct Tape Marketing
APRIL 27, 2022
7:58] What are some other places along the customer journey that you think groups or communities fit that maybe people aren’t thinking of? [12:31] I think, you know, this company has gone through so many transformation. I would say, fundamentally, you know, we talk about product market fit.
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