Customer Acquisition, Customer loyalty, Market Segmentation and Marketing Plan

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

SEPTEMBER 2, 2020

Bottom line: CMOs need support from the CEO to implement a marketing strategy that is backed by the rest of the C-suite leadership. CMOs need to develop a strategy that explicitly details how marketing plans to drive growth, target the company’s overall goals, and serve the customer’s needs to produce results.

CMO

CMO Finance Key Performance Indicator Transform

Behavioral segmentation: How it works, types, and examples

Use Insider

APRIL 23, 2024

Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty.

Customer loyalty

Customer loyalty User-Generated Customer Journey Product

Marketing Pro Pulse

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Behavioral segmentation: How it works, types, and examples

Webinars

Stay Connected