Social Media Examiner

MAY 21, 2024

Is the AI-generated content you’re producing too generic? Wondering how to improve the quality of your AI content? In this article, you’ll discover how to get AI to create better content. Create Better AI-Generated Content: Prompts vs Prompt Engineering If creating content is part of your work, you've likely used prompts to generate content from […] The post How to Get AI to Create Better Content appeared first on Social Media Examiner.

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Aspiration Marketing

MAY 21, 2024

Imagine a crowded marketplace, all vying for the attention of the same customers. In today's marketing landscape, this is no exaggeration. With 80% of businesses using a multi-channel approach , how do you make sure your voice cuts through the noise?

Marketing 213

Marketing Marketers Customer Marketing Strategy 213

Search Engine Land

MAY 21, 2024

Ads are coming to AI Overviews, Google announced today at Google Marketing Live 2024. What’s new. Google is testing the inclusion of Search and Shopping ads inside the AI Overviews boxes that can appear atop search results for complex queries. How it works. When an ad is deemed relevant to both the search query and the AI Overviews, it will surface within that overview in a “sponsored” section.

User-Generated 119

User-Generated Advertising Advertisers Product 119

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.

Advertising 108

Advertising Advertisers User-Generated Retail 108

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

PR

Search Engine Land

MAY 21, 2024

For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly. This puts Google Shopping as the focus of ecommerce SEO. Google’s semantic database behind shopping is the Google Shopping Graph, so it’s time you consider shopping graph optimization.

eCommerce 111

eCommerce SEO Manufacturing User-Generated 111

Content Marketing Institute

MAY 21, 2024

Laughing at content failures feels cathartic at times (there but for the grace of the audience …). But extreme reactions can have a chilling effect on creativity. Here’s the real lesson to take from Apple’s failed iPad Pro ad.

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Martech

MAY 21, 2024

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Marketing 97

Marketing Marketers Promotion Product 97

Search Engine Land

MAY 21, 2024

Google is experimenting with a new ad experience on Search that aims to guide consumers through complicated buying decisions using AI assistance. The big picture. The test explores how Google’s AI capabilities could enhance ads to provide more tailored advice and recommendations based on a user’s specific needs and context. Why we care. With this update advertisers will be getting a higher converting clicka to their site.

Health 98

Health Advertising Advertisers Branding 98

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Millennials 96

Millennials Advertising Advertisers Branding 96

illumin

MAY 21, 2024

Podcasts are seeing a global uptick. Find out why and how you can take part in this trend. Nowadays, it seems people listen to more than just music on their streaming apps or watch the daily news on television. Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 million USD in 2024.

Advertising 95

Advertising Advertisers Affiliate Marketing Price 95

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data! Instead of searching for ways to showcase your products, reach out to the customers that are searching for your solutions — then build your messaging around their needs to set you apart from the competition. 🚀 With

Marketing

Search Engine Land

MAY 21, 2024

Google is rolling out upgrades to Google Lens and Circle to Search, adding more links, knowledge panel information and even the new AI Overviews to the search results generated by Lens and Circle to Search. “We’ve been expanding the type of results you can get with Lens & Circle to Search,” Rajan Patel, the VP of Engineering at Google announced.

Place 94

Place SEO 94

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 87

Transform Branding Telemarketing Direct Mail 87

Search Engine Land

MAY 21, 2024

WordPress version 6.5 now supports including the lastmod element within sitemaps files, which can help search engines understand which pieces of content are new or updated. This can help improve crawl efficiency for search engine crawlers and reduce server load on your website. Lastmod. Lastmod is an element that you can add to your sitemap file that should represent the last time that URL was modified.

SEO 90

SEO 90

The LeadG2 Blog

MAY 21, 2024

Are you tired of pouring resources into marketing campaigns that fizzle out before making an impact? Brace yourself because LeadG2 is about to shake up your approach and supercharge your brand's visibility. We have weathered countless marketing storms and emerged with strategies that don't just scratch the surface—they shatter it. Here are seven steps we know will help elevate your business.

Marketing 87

Marketing Marketers Branding 87

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Search Engine Land

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 89

Transform Branding Telemarketing Direct Mail 89

Martech

MAY 21, 2024

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.

Marketing 84

Marketing Marketers Promotion Content Marketing 84

Search Engine Land

MAY 21, 2024

More options are available for visually immersive ad formats to drive consumer demand and conversions across its YouTube, Discover and Gmail properties, Google announced today at Google Marketing Live 2024. Driving the news. Key updates include: Expansion of Demand Gen video ad campaigns to reach up to 3 billion users monthly across YouTube, Discover and Gmail inboxes.

User-Generated 88

User-Generated Advertising Advertisers Branding 88

Hubspot Marketing

MAY 21, 2024

I’m an inclusive marketing consultant and the founder of Thompson Media Group. A former client of mine recently forwarded me an email he’d received from a market insights company he’s subscribed to. The insights the company had included in this particular email was about "The Top 5 Ranked TV Sitcoms in U.S. History" according to consumers. My client’s message to me was one of disbelief at the results, writing, "According to who?".

Branding 83

Branding Food Energy Health 83

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of automation to revolutionize outdated call review processes!

Customer

Search Engine Land

MAY 21, 2024

It’s the ideal SEO scenario: you rank for that keyword you promised everyone you would get in the top 10 this quarter and it’s driving traffic and growth for the business. You did it. Time to go have a beer and cash those sweet SEO checks. Right? No. You never win SEO. This is both good (job stability) and bad (mental health). But if you stay on top of your game, you can build a sustainable program that helps drive growth and exponential growth over time.

SEO 78

SEO PR Health User-Generated 78

Martech

MAY 21, 2024

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At its best, this strategy was measurable. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.

Performance Marketing 72

Performance Marketing Marketing Marketers Marketing Strategy 72

Buffer Marketing

MAY 21, 2024

We’re always adding new features and updates to Buffer. This year, we've introduced several new additions, and we're excited to give you a sneak peek at what's coming next. Here's everything you need to know about our latest updates and what to look forward to. Already released in 2024 Notification Publishing for Instagram Buffer can either auto-post on your behalf or you can choose to get notifications to finish the post yourself.

Analytics 55

Analytics Management Branding 55

illumin

MAY 21, 2024

With so many divisive headlines in a controversial news year, many marketers struggle with where to direct their budgets during a busy election season. Join L2’s Paul Westcott and illumin’s Lyndsie Wise as we jump into this topic in detail. Tuesday, July 23, 2024, 1:30 ET. Register here! Speakers Paul Westcott – EVP of Sales and Marketing, L2: Over Paul’s ten-year tenure at L2, he has massively expanded the business, growing the company’s footprint in academia, co

B2C 52

B2C Marketing Marketers 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Rock Content

MAY 21, 2024

On May 14th, during its annual Google I/O conference — and just one day after OpenAI unveiled ChatGPT-4o to the world on May 13, 2024—Google introduced AI Overviews, an enhancement of what was previously known as the Search Generative Experience (SGE). This breakthrough represents not just a step, but a leap forward in how search engines operate, aiming to fundamentally transform the user experience across the globe.

Transform 102

Transform User-Generated Content Placement SEO 102

Search Engine Land

MAY 21, 2024

Unsurprisingly, AI took center stage during the various announcements made today at Google Marketing Live 2024. Updates also focused on creatives, data and giving the consumer what they want straight from the Search results. Now is the time to start paying closer attention to your impression levels. Here’s a recap of everything you need to know from Google Marketing Live, with links to our full coverage of each major announcement.

User-Generated 127

User-Generated Shoppers Retail Marketing 127

Buffer Marketing

MAY 21, 2024

For years, I struggled to grow my audience on Instagram. After 6 years of trying hard to build my fitness-focused account, I only had 2,300 followers to show for it. While I do believe follower count is a vanity metric, I couldn’t help feeling frustrated and like a failure. Realizing I needed a change, I revamped my strategy based on my experience to grow a new Instagram account Not Bored in DC to over 20,000 followers in just 9 months while also getting paid to create content.

Fashion 55

Fashion User-Generated Promotion Energy 55

Search Engine Land

MAY 21, 2024

Google has fully rolled out its Ads Data Manager tool to help advertisers easily centralize and activate their first-party data for more effective AI-powered campaigns. What’s new. Ads Data Manager allows businesses to bring together disparate first-party data sources (e.g., conversions, email lists, surveys) into a single unified analytics hub.

Management 99

Management Advertising Advertisers Analytics 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

MAY 21, 2024

One of the most important things about any email you send is the subject line. A good subject line can make the difference between someone being curious enough to open or choosing to skim right past. I write our weekly newsletter with my friends Chelsea and Sean, so I’m personally familiar with how hard and stressful it can feel when it comes time to write a good subject line.

Email Marketing 91

Email Marketing Marketing Marketers 91

Search Engine Land

MAY 21, 2024

New shopping features aimed at helping merchants better showcase their brands and create visual content using AI technology are now available, Google announced today at Google Marketing Live 2024. The big picture. More than 40% of Google shopping searches mention specific brands or retailers, per internal Google data, signaling shoppers rely heavily on brand reputation and imagery when making purchases.

Branding 93

Branding Shoppers Shipping Retail 93

Hubspot Marketing

MAY 21, 2024

Even the most creative people know the most innovative projects get done when you work as a team. However, working as a team can be difficult without the right tools to streamline and organize your workflows while keeping everyone informed. So, to help you work more efficiently with your team, I rounded 10 of my favorite design collaboration software and tools you can try.

Finance 97

Finance Fashion Communications Management 97

Backlinko

MAY 21, 2024

We reviewed dozens of content marketing examples in different formats and from multiple channels. And handpicked the 22 most inspiring examples to share here with you. Take a look at what was launched, what worked, and what you can borrow from each example to create winning content marketing campaigns of your own. Innovative Blog Posts Your blog isn’t just a play for search engine optimization (SEO).

Content Marketing 88

Content Marketing User-Generated Marketing Marketers 88

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications