Wed.May 22, 2024

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Lessons from John Deere’s Magazine ‘The Furrow’

Practical eCommerce - Marketing

Launched in 1895, "The Furrow" was content marketing long before that term existed. The post Lessons from John Deere’s Magazine ‘The Furrow’ appeared first on Practical Ecommerce.

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Inbound Marketing or ABM? Which Should I Use?

Aspiration Marketing

Have you ever felt stuck between inbound marketing and account-based marketing (ABM)? You're not alone. Both strategies boast impressive results, but choosing the right one depends on your specific goals and target audience. We'll help you break down these marketing strategies to determine the best fit for your business.

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How to Create Clear Client Communication Systems

Social Media Examiner

Wondering how to handle situations where client expectations aren't aligned with project realities? Want to set up a repeatable process to avoid unexpected client reactions? In this article, you’ll discover critical skills and practical tips to define, meet, and exceed client expectations. Effective Client Communication: Insights From an Agency Owner Establishing clear communication and aligning […] The post How to Create Clear Client Communication Systems appeared first on Social Media Ex

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Implementing AI into MOps, from campaign launch to refinement and optimization

Martech

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Google is testing special snippet treatment for Reddit search results

Search Engine Land

Google is testing a special treatment for Reddit snippets within the Google search results. Google is adding upvote and comment counts in various styles, in an effort to provide more information to the searcher about the Reddit thread. What it looks like. I was sent screenshots from both Shubham Khatwani and Brodie Clark of this in action – here are some of those screenshots: Why special treatment.

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Salesforce piles on the Einstein Copilots

Martech

In a flurry of announcements today, Salesforce announced AI-powered Einstein Copilots for marketing and merchants, building on the Copilots for retailers and shoppers announced earlier this year. The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. “Welcome to the AI enterprise,” said Ariel Kelman, Salesforce President and CMO, in his keynote at Salesforce Co

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Accessibility matters: Strategies for building an inclusive brand by Edna Chavira

Martech

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.

Branding 106
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Google Ads VP dodges questions on AI Search impact to publishers

Search Engine Land

In the latest case of tell and don’t show, Google’s VP/GM of Advertising (Ads on Search/Google Properties) Shashi Thakur was interviewed by Marketing Brew about whether users will click on links in AI Overviews. His response: “We are seeing that happen.” But when asked whether he would share any stat or research to back that claim up, he responded: “No stats to share at this moment.” Why we care.

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Sarah Nagy on AI-powered search: Looking forward with AI

Martech

Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.

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How to use the new customer acquisition goal in Google Ads

Search Engine Land

Acquiring new customers is crucial for any business, but it’s challenging in today’s crowded digital landscape. Google Ads’ new customer acquisition (NCA) feature can help. This tool is designed to reach and convert prospects who have never engaged with your business. However, using NCA effectively requires a strategic approach. Simply enabling it won’t automatically deliver new customers.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

You know data is central to everything we do because it’s the subject of a number of cliches. The first of which was probably “data is the new oil.” The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires.

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What is a landing page? Everything you need to know to get started

AWeber

Ever wonder why some businesses have a knack for achieving their marketing goals? Driving sales and leads is vital to any profit-based business. But why does it seem to be so much easier for some than others? In many cases, the answer is outrageously simple. High-converting landing pages help fuel growth more quickly. If you’re not using them, you’re probably missing out on the conversions your business needs to thrive.

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How to Future Proof With Sustainable Business Practices

Duct Tape Marketing

How to Future Proof With Sustainable Business Practices written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Maisie Ganzler, the go-to expert on how companies can make positive change in supply chains and other entrenched systems.

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6 ways to use generative AI for your marketing by Digital Marketing Depot

Search Engine Land

Generative AI is a valuable tool for marketers looking to create engaging content, personalize experiences, and boost engagement. Marigold’s latest white paper highlights six practical applications of this technology, including: Ideation: Overcome creative blocks and generate fresh ideas Copy Adaptation: Tailor content to different target audiences Image Generation: Produce unique visuals that complement your brand Text Summarization: Condense large volumes of text into concise summaries C

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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Top 5 Ways to Grow Your Business

InTouch Marketing

In order to grow your business, you must have a presence online. This can be a problem for some businesses because they are not quite sure how to do that.

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7 Best Free Online Marketing Classes in 2024

Backlinko

The world of online marketing evolves quickly. To stay ahead of the curve, you need to continuously update your skills and knowledge. At Backlinko, we’ve been using innovative techniques and strategies to grow and maintain the site. One perfect example is the Skyscraper Technique pioneered by Backlinko’s founder, Brian Dean. This strategy emphasizes exceptionally high-quality content that outshines existing resources, resulting in increased website traffic and people linking back to it.

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The myth of manufacturing author E-E-A-T

Search Engine Land

When it comes to expertise, experience, authoritativeness and trustworthiness ( E-E-A-T ), SEOs have been eating up what Google’s been serving – that it’s not just about what you say (content); it’s about who’s saying it (content creator) and where (host website). There is no doubt that you can craft content with E-E-A-T in mind and that you can ensure a brand’s website displays E-E-A-T signals.

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The inescapable role of humans in an AI world

Businesses Grow

We live in one of the most confounding and exciting times as philosophers and scientists grapple with an improbable question: “What is the role of humans in an AI world?” It seems bizarre we would even have to consider the possibility of the shrinking relevance of a carbon-based human. In AI, we are creating something magnificent and frightening.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Accessibility matters: Strategies for building inclusive digital experiences by Edna Chavira

Search Engine Land

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.

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The marketer’s guide to automating customer engagement

Martech

In 2024, the ability to deliver personalized experiences at each touchpoint in the customer journey is a firm expectation of your buyers. Automation helps you meet this demand efficiently, ensuring that every interaction is timely and relevant, significantly enhancing the customer experience and fostering stronger relationships. Let’s break down how to use automation for the best engagement at every customer touch point.

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From Facebook to Meta: an advertiser’s guide

illumin

From its early origins of being Facebook, Meta has come a long way. Here’s a quick overview of Meta advertising. Meta has been at the top of the social media scene since Facebook’s breakout launch in the early 2000s. Facebook cleverly rebranded as Meta several years ago to better integrate its acquisition of Instagram. Since then, the company has continued to grow and shift, changing to match user behavior and capture attention.

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Adobe unveils Adobe Express for Enterprise

Martech

Today, Adobe announced Adobe Express for Enterprise, enabling businesses to streamline and accelerate content creation while remaining on-brand. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and serves as a hub for using Firefly genAI tools. The company also announced Generative Remove in Adobe Lightroom, allowing content creators of all stripes to use genAI features for photos.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Search Engine Land

Advertisers haven’t been shy about sharing their thoughts on all the announcements from Google Marketing Live 2024. There have been mixed emotions around the many AI updates ( Boris Beceric used AI to count the number of AI mentions – 101). Performance Max updates fell on the positive end; B2B being overlooked upset others; and lots more emotions fell in between.