Customer Acquisition, Key Performance Indicator and Millennials

What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

MAY 11, 2020

Much of it has to do with a changing B2B buyer (millennials now account for 73 percent of the B2B buyer group ). Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. That’s true for B2B ecommerce as well.

Content Marketing

Content Marketing Thought Leadership eCommerce Marketing

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

MAY 14, 2024

This is why it uses the social media site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers. For example: If you target Gen Z or millennials, meet them where they spend their time. Your audience’s preferences should also guide your channel strategy.

PR Customer loyalty Marketing Marketers

Marketing Pro Pulse

What is Content Marketing, Really? (And Other Content Questions Answered)

Small Business Marketing: 6 Proven Strategies for More Reach

Webinars

Stay Connected