Remove Customer Journey Remove Customer Marketing Remove Market Segmentation Remove Marketing Automation Platform
article thumbnail

6 Steps for a Successful B2B Cross-Sell and Upsell Strategy

Adobe Experience Cloud Blog

In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Don’t leave this on the table for others to grab—start implementing customer marketing today. Develop a Customer Journey. Map Products and Solutions to Segments.