Remove Customer Journey Remove Direct Mail Remove Key Performance Indicator Remove Whitepaper
article thumbnail

The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Often, this includes resources such as articles, eBooks, and whitepapers. In the consideration stage , prospective customers actively research their options—now with a deeper understanding of their problem—and evaluate specific solutions. Measuring & Assessing Utilize analytics tools to track the performance of your campaign.

article thumbnail

Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Key performance indicators should be identified in the strategy. 5 Types of Video Content Perfect for Each Stage of the Customer Journey. To drive your point home, highlight existing assets – white papers, articles, blog posts, etc. Create a video marketing strategy, says @NobleDigitalOne. Production.